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Ministry of I&B cautions social media influencers against endorsing offshore online betting and gambling platforms

Newdelhi:21/3/24:Ministry of Information and Broadcasting has today advised all endorsers and influencers on social media to refrain from promoting or advertising, including surrogate advertisements, of offshore online betting and gambling platforms. The Ministry has said that these advertisements have significant financial and socio-economic implications of online betting and gambling on consumers, particularly the youth.

The Ministry has further advised the online advertisement intermediaries not to target such promotional content towards Indian audience. Social media intermediaries have also been advised to conduct sensitization efforts among their users to refrain from publishing such content.

The advisory cautions that failure to comply with it may lead to proceedings under the provisions of Consumer Protection Act, 2019 including removal or disabling of social media posts or accounts and penal action under the applicable statutes.

The advisory underlines that while Section 79 of the IT Act, 2000 provides for exemption from liability of intermediaries for third-party information, data, or communication links made available or hosted by them, Subsection (3)(b) of Section 79 provides that the exemption from liability shall not apply if upon receiving actual knowledge, or on being notified by the appropriate Government or its agency that any information, data or communication link residing in or connected to a computer resource controlled by the intermediary is being used to commit the unlawful act, the intermediary fails to expeditiously remove or disable access to that material on that resource without vitiating the evidence in any manner.

The Ministry has reiterated the advisory by the Central Consumer Protection Authority (CCPA) dated 06.03.2024 which had expressed concerns regarding endorsements of betting/gambling platforms by celebrities and influencers to endorse and promote their betting activities and had cautioned that any such direct or indirect advertisement or endorsement shall be subject to rigorous scrutiny.

The advisory can be accessed at the link below:

https://mib.gov.in/sites/default/files/Advisory%20dated%2021.03.2021%20%281%29.pdf

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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