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Awards of Excellence :Crafting the Future, Pioneering AVGC-XR Excellence

Introduction

The Awards of Excellence, hosted by ASIFA India and supported by the Ministry of Information and Broadcasting, is a prestigious competition for showreels and AdFilms, open to professionals and students in animation, VFX, gaming and related fields. This year’s WAVES season 1 encourages participants to showcase innovative ideas that embody creativity and excellence in India’s entertainment.

The World Audio Visual & Entertainment Summit (WAVES) in its first edition is a unique hub and spoke platform poised for the convergence of the entire Media and Entertainment (M&E) sector. The event is a premier global event that aims to bring the focus of the global M&E industry to India and connect it with the Indian M&E sector along with its talent.

The summit will occur from May 1-4, 2025 at the Jio World Convention Centre & Jio World Gardens in Mumbai. Focusing on four key pillars—Broadcasting & Infotainment, AVGC-XR, Digital Media & Innovation, and Films-WAVES will bring together leaders, creators and technologists to showcase the future of India’s entertainment industry.

The Awards of Excellence challenge is a key component of Pillar 2, AVGC-XR (Animation, Visual Effects, Gaming, and Comics – Extended Reality) of the WAVES competition. To date, 1,276 participants have registered for this esteemed event, showcasing the widespread interest and talent in the AVGC-XR sectors.

Guidelines

Here are the key guidelines for participating in the WAVES Awards of Excellence:

Registration Process

The competition was open to both professionals and students currently enrolled in animation, VFX, gaming or related programs. Participants were asked to submit their best work—whether it was an animation, short film, game design or VFX sequence. The entries closed on February 28th, 2025, and no entry fee was required.

Competition Categories

The competition is being organized into two categories: Student Showreels and Professional Ad Films.

Key Dates for the Competition

Here is the important timeline for the competition:

● Last Date of Submission- 28.02.2025

● Shortlisting- 01.03.2025 – 08.03.2025

● Jury Review- 09.03.2025 – 29.03.2025

● Final Results- 01.04.2025

● Outreach to Winners- 02.04.2025 – 05.04.2025

Award Ceremony- 01.05.2025 – 04.05.2025

Evaluation Criteria and Jury

The Award of Excellence entries will be judged by a distinguished jury based on creativity, originality, and compelling storytelling. These key criteria will highlight the most innovative and impactful works in the AVGC-XR sector.:

Creativity and Originality (25%)

  • Innovation: How unique and creative the project is in terms of story, characters and concept.
  • Original Ideas: New approaches or fresh perspectives in animation techniques or storytelling.

Technical Proficiency (25%)

  • Animation Quality: The smoothness, fluidity, and technical execution of the animation.
  • Use of Tools: Effective use of software and technology, such as 2D/3D animation, visual effects, or compositing.
  • Sound and Music: Quality of sound design, score, and synchronization with animation.

Storytelling and Narrative (20%)

  • Plot and Character Development: Clarity and depth in the storyline and how well the characters are developed.
  • Pacing and Flow: How well the narrative progresses and engages the audience.

Artistic Design (15%)

  • Visual Style: The aesthetic appeal and coherence of the artistic direction, including the use of color, backgrounds, and character design.
  • Overall Artistry: How well the visual design complements the animation and narrative.

Emotional Impact (15%)

  • Engagement: The extent to which the project emotionally resonates with the audience.
  • Audience Connection: Ability to evoke feelings and maintain attention throughout the piece.Pr

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Prize

The top 20 winning projects in the Awards of Excellence will receive a trophy, global recognition, and exciting prizes! Winners will also enjoy complimentary transport, travel, and accommodation to attend WAVES’25 in Mumbai in May 2025. Below are the key dates for the review and felicitation process:

Review: 01.03.25 to 31.03.25

Nomination announcement: 10.04.25

Winner Felicitation: 01-04th May’25 at Jio World Centre, Mumbai

Conclusion

The WAVES Awards of Excellence celebrates creativity and innovation in the AVGC-XR sectors, offering a global platform for both students and professionals. With a focus on excellence in animation, VFX, gaming and related fields, the competition highlights the best talent and provides winners with exciting prizes, recognition, and an opportunity to attend WAVES’25 in Mumbai.

Reference

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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