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TRIFED signs MoU with Rooftop to facilitate skill enhancements of tribal artisans and facilitating their businesses

in Business February 25, 2025 Comments Off on TRIFED signs MoU with Rooftop to facilitate skill enhancements of tribal artisans and facilitating their businesses 250 Views

Newdelhi:25/2/25:In a significant move to transcend from B2C to B2B approach for tribal marketing, Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has entered into a strategic partnership with Rooftop to facilitate tribal businesses. To take it forward, Memorandum of Understanding (MoU) was signed on 24th February in New Delhi, marking a pivotal step in facilitating the implementation of the B2B approach and augmentation of the tribal product market.

The MoU was signed in the presence of Managing Director of TRIFED Shri Ashish Chatterjee during the ongoing flagship event ‘Aadi Mahotsav’, held at Major Dhyan Chand National Stadium in the National Capital from 16 to 24 February 2025. Rooftop MoU was signed and exchanged between TRIFED Deputy General Manager Ms Preeti Tolia and Rooftop Founder & CEO Shri Kartik Gaggar. The principal objective of the MoU is to aid the skill enhancements of the tribal artisans.

President of India Smt Droupadi Murmu had inaugurated the festival on February 16, 2025, in the august presence of Shri Jual Oram, Union Minister for Tribal Affairs; Shri Durga Das Uikey, MoS Tribal Affairs and Ms Bansuri Swaraj, Member of Parliament.

About TRIFED:

* TRIFED is an organization under the Ministry of Tribal Affairs, Government of India, dedicated to the socio-economic development of tribal communities through the marketing development of tribal products.

About Rooftop:

*Rooftop is an innovative platform that offers art workshops and events, both virtually and in-person, to foster creativity and learning. It connects art enthusiasts with expert artists and teachers, making art accessible to everyone. Rooftop provides engaging, high-quality content that inspires creativity and personal growth, catering to individuals of all skill levels and backgrounds.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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