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APEDA signs MoU with LuLu Group International to promote Indian Organic Products globally

in Business September 13, 2024 Comments Off on APEDA signs MoU with LuLu Group International to promote Indian Organic Products globally 160 Views

Newdelhi:13/9/24:The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, Government of India, signed a Memorandum of Understanding (MoU) with LuLu Group International (LLC), a leading retail chain in the Middle East and Asia, in the presence of His Excellency Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade and Minister in charge of Talent Attraction and Retention, Ministry of Economy, UAE, in Mumbai on 10th September 2024.

As part of the agreement, LuLu Group will showcase a wide range of certified Indian organic products in its stores across the United Arab Emirates (UAE). APEDA will support these efforts by facilitating connections between organic growers in India including Farmer Producer Organizations (FPOs), Farmer Producer Companies (FPCs)  and cooperatives and LuLu Group. This will ensure that Indian organic products reach a wider global audience.

The MoU outlines several key initiatives, including dedicated shelf space in LuLu hypermarkets for Indian organic products certified under the National Programme for Organic Production (NPOP), promotional campaigns such as product sampling, interactive events and consumer feedback drives, Buyer-Seller Meets (BSM), B2B meetings and trade fairs to further boost organic exports and create greater awareness about the benefits of Indian organic products, exposure visits for Indian FPOs/ FPCs/ Cooperatives to LuLu Group’s infrastructure in UAE to enhance understanding of international retail markets.

This partnership is expected to significantly expand the global reach of Indian organic products and contribute to the growth of organic farming in India by creating stronger linkages between Indian producers and global consumers. APEDA is responsible for promoting the export of scheduled agricultural and processed food products from India. It also serves as the Secretariat for the National Programme for Organic Production (NPOP), the regulatory framework governing organic exports from India.

This strategic partnership aims to promote Indian organic products in international markets through LuLu Group’s expansive network of hypermarkets and retail outlets.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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