PM presents first-ever National Creators Award

New Delhi:8/3/2 4: The Prime Minister, Shri Narendra Modi presented the first-ever National Creators Award today at Bharat Mandapam, New Delhi. He also had a brief interaction with the winners. The National Creators Award is an effort to recognize excellence and impact across domains, including storytelling, social change advocacy, environmental sustainability, education, and gaming among others. The award is envisioned as a launchpad for using creativity to drive positive change.

Addressing the gathering, the Prime Minister noted the venue of Bharat Mandapam chosen for the occasion and said that the National Creators have assembled on the same spot today where world leaders gave direction to the future at the G20 Summit.

The Prime Minister underlined that it is the country’s responsibility to walk side by side with the change of times and the advent of a new era and said that the nation is fulfilling that responsibility today with the first-ever National Creator Awards. “National Creator Awards is giving identity to the new era before its onset”, the Prime Minister remarked, highlighting the prowess to analyze the future beforehand. He expressed confidence that the National Creator Awards will establish a strong influence in the times to come by energizing the new era and respecting the creativity of the youth and the sensitivity towards the aspects of daily life. In the future, the Prime Minister said, National Creator Awards will become a huge source of inspiration for content creators and create an identity for their work. The Prime Minister congratulated the winners of the awards and also acknowledged the active participation of the contestants in a very short time. “The association of more than 2 lakh creative minds for the event is creating an identity for the nation itself”, he emphasized.

The Prime Minister stated that the collaboration of content and creativity grows engagement, collaboration of content and digital brings transformation, and collaboration of content with purpose shows impact. Shri Modi requested the content creators to bring inspiration through content and recalled raising the issue of disrespect towards women from the Red Fort. He urged them to forward the spirit of equality among parents while raising boys and girls. He laid down the approach for content creators to associate with society and take this attitude to every household. He urged content creators to showcase the capabilities of Nari Shakti of India and gave ideas of a mother conducting her daily tasks and women from rural and tribal areas engaging in economic activity. “Content creation can help in rectifying incorrect perceptions”, the Prime Minister said.

Throwing light on India’s growing influence in the world, the Prime Minister spoke about the power of the Tricolour that was witnessed during the evacuation of students from Ukraine. Even though the atmosphere and feeling of the world towards India has changed, the Prime Minister stressed giving more emphasis on transforming the country’s image. PM Modi recalled his interaction with a computer engineer working as an interpreter for the government of the invitee nation during one of his foreign visits who asked him about India being the land of snake charmers and witchcraft. The Prime Minister explained that even though India was extremely powerful in those days, its power has now been centered to a computer mouse that shapes the direction of the world.

“You are the digital ambassadors of India all over the world. You are the brand ambassadors of Vocal for Local”, PM Modi remarked. He recalled his visit to Srinagar yesterday and mentioned his interaction with a beekeeping entrepreneur who created a global brand with the power of Digital India.

The Prime Minister underlined that the potential of content creators can take India’s branding to a new height at the national and international levels. He highlighted the power of creativity and gave the example of visualizing excavated artifacts that have the potential to take the viewer back to the same era to experience it.  Concluding the address, the Prime Minister acknowledged India’s power of creativity to become a catalytic agent for its development. He congratulated everyone on the occasion and also hailed the efforts of the jury who went through more than 2 lakh applicants in a short time.

Union Minister for Electronics and Information Technology, Shri Ashwini Vaishnaw was present on the occasion among others.

Background

The National Creator Award has witnessed exemplary public engagement. In the first round, more than 1.5 lakh nominations across 20 different categories were received. Subsequently, in the voting round, about 10 lakh votes were cast for digital creators in various award categories. Following this, 23 winners, including three international creators, were decided. This overwhelming public engagement is testimony that the award truly reflects the people’s choice.

The award is being provided across twenty categories including the Best Storyteller Award; The Disruptor of the Year; Celebrity Creator of the Year; Green Champion Award; Best Creator For Social Change; Most Impactful Agri Creator; Cultural Ambassador of The Year; International Creator award; Best Travel Creator Award; Swachhta Ambassador Award; The New India Champion Award; Tech Creator Award; Heritage Fashion Icon Award; Most Creative Creator (Male & Female); Best Creator in Food Category; Best Creator in Education Category; Best Creator in Gaming Category; Best Micro Creator; Best Nano Creator; Best Health and Fitness Creator.