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Details of One District One Product Brands

Newdelhi:19/12/23:As part of Atmanirbhar Bharat Abhiyan, the Ministry of Food Processing Industries (MoFPI) is implementing a centrally sponsored “PM Formalisation of Micro Food Processing Enterprises (PMFME) Scheme” for providing financial, technical and business support for setting up / upgradation of micro food processing enterprises in the country. The scheme is operational for a period of five years from 2020-21 to 2024-25 with an outlay of Rs. 10,000 Crore. The scheme primarily adopts One District One Product (ODOP) approach to reap the benefit of scale in terms of procurement of inputs, availing common services, and marketing of products. It provides the framework for value chain development and alignment of support infrastructure.

The scheme aims to enhance the competitiveness of existing individual micro-enterprises in the unorganized segment of the food processing industry and promote the formalization of the sector.

The objectives of the scheme are to build capacity of micro-enterprises through increased access to credit, integration with organized supply chain by strengthening branding and marketing, increased access to common services, strengthening of institutions, research & training in the food processing sector.

The credit-linked subsidy has been sanctioned to 12,024 numbers of micro food processing units based on ODOP in the country under PM Formalisation of Micro food Processing Enterprises (PMFME) Scheme, out of which 109 units are in Rajasthan, 756 units are in Uttar Pradesh, 69 units are in Gujarat and 240 units are in Odisha.

The growth of ODOP units and other groups under the PMFME scheme is assessed and monitored through regular follow-up/review meetings with States/UTs, lending banks, concerned Ministries/Departments, and other stakeholders. Handholding support is also provided to beneficiaries under the PMFME Scheme.

Under the Branding and Marketing component of the PMFME Scheme, support is provided to FPOs (Farmer Producer Organizations)/ Self-Help Groups (SHGs) / Cooperatives or Special Purpose Vehicle (SPV) of ODOP based micro food processing enterprises for Market Study and Product Standardization, Packaging Material, Quality Control and food safety adherence for consumer retail sales, Warehousing and Storage Rentals, Marketing and Promotion. Till 30th November, 2023, 14 ODOP brands have been launched in the country as per the details in Annexure-I.

The details of financial support provided to various beneficiaries in Pali, Deoria, Jhansi, Pratapgarh, Navsari and Balasore Parliamentary Constituencies under the PMFME Scheme is as in Annexure-II.

Under Capacity Building component of PMFME Scheme, training is being provided on “entrepreneurship development” and “food processing” to the beneficiaries of credit-linked subsidy which includes FPOs/SHGs/Cooperatives, etc.

Till 30th November 2023, 54,767 beneficiaries have been trained including members of FPOs/SHGs/Cooperatives.

ANNEXURE-I

Details of ODOP Brands launched under PMFME Scheme

Sl.No State/UT Product Brand Brand Ownership
1 Bihar Makhana (Darbhanga, Madhubani) Makhana King NAFED
2 Delhi Bakery Products (West Delhi) Dilli Bakes NAFED
3 UP Multi Flora Honey (Saharanpur) Madhu Mantra NAFED
4 Rajasthan Coriander Powder (Kota) Cori Gold NAFED
5 J&K Lal Mirch Powder (Kulgam) Kashmiri Mantra NAFED
6 Haryana Amla Juice (Gurugram) Amrit Phal NAFED
7 Maharashtra Raagi Flour (Thane) Somdana NAFED
8 Uttar Pradesh Multi Flora Honey & Lemon Honey (Saharanpur) Madhurmithas NAFED
9 Punjab Mango Pickle (Amritsar)

Mixed Pickle

Pind Se NAFED
10 Meghalaya Spicy Dried Pineapple (Ri Bhoi) Anaras NAFED
11 Punjab Jaggery, Pickle and Murraba (Amritsar, Hoshiarpur, Gurdaspur, Fatehgarh Sahib and SAS Nagar) Aasna (SPV) Punjab Agro Unati Grameen Marketing Pvt. Ltd. (PAGMARK)
12 Maharashtra Raagi (Nandurbar and Thane), Sorghum (Solapur) and Tomato (Pune and Latur) Bhimthadi

(SHG)

Bhimthadi Foundation
13 Karnataka Millet based products (Davanagere) Seemi Davanagere & Chitradurgadistricts Organic Farmers Cooperative Federation (DCOFCF)
14 Karnataka Red gram based products (Kalaburgi) Bhima Karnataka State Pulses Abhivrudhi Mandali Ltd.

ANNEXURE-II

Details of financial support provided to various beneficiaries in Pali, Deoria, Jhansi, Pratapgarh, Navsari and Balasore Parliamentary Constituencies under the PMFME Scheme

Sl.No Parliamentary Constituencies District Loan sanctioned for Credit linked subsidy to beneficiaries Seed capital sanctioned to SHG members
No .of beneficiaries Amount

(Rs. in crores)

No. of SHG Members Amount

(Rs. in crores)

1 Pali Pali 10 1.80 164 0.80
Jodhpur 38 6.40 55 0.21
Total 48 8.20 219 1.01
2 Deoria Kushinagar 90 9.20 8 0.03
Deoria 34 2.01 160 0.55
Total 124 11.21 168 0.58
3 Jhansi Jhansi 56 6.60 22 0.08
Lalitpur 16 1.20 42 0.16
Total 72 7.80 64 0.24
4 Pratapgarh Pratapgarh 97 12.70 109 0.37
5 Navsari Navsari 8 0.85 11 0.01
Surat 40 11.10 83 0.13
Total 48 11.95 94 0.14
6 Balasore Mayurbhani 6 0.82 465 0.99
Balasore 48 3.30 1031 3.70
Total 54 4.12 1496 4.69

This information was given by the Minister of State for Food Processing Industries Km. Shobha Karandlaje in a written reply in the Lok Sabha today.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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